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Beauty, fashion and looking ‘hot’: YouTube’s powerful messages for girls
Are android and ios application is synchronize? How do I turn off my windows 10 computer? Can i upgrade win 10 home to pro free?? Where on this hp computer can I go to type a resume? Will office run on windows 10? Can I scan a document to my computer then edit it by deleting and adding text? But how do YouTubers typically construct and celebrate what it means to be a girl?
In , there were at least 45, YouTube channels that featured beauty-related content.
Beauty, fashion and looking 'hot': YouTube's powerful messages for girls
In June , there were more than 5. Haul videos are one of the most popular genres uploaded by young female YouTubers. In haul videos, YouTubers typically introduce and describe the products that they have purchased, after each shopping trip. Popular American YouTuber Bethany Mota MacBarbie07 first uploaded videos about the fashion purchases from her shopping trips back in , which saw her subscribers on YouTube grow exponentially.
She reportedly earns around half a million dollars a year from YouTube , just by shopping and filming what she buys. British YouTuber Zoe Sugg Zoella — who has over 11 million subscribers — also regularly updates her female fans on where she shops.
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According to Vogue , Sugg has become one of the biggest fashion influencers, with more than million casual views today on her channel. Besides videos on fashion, there is a growing community of YouTubers dedicated to generating beauty and makeup content. These videos range from step-by-step tutorials teaching girls how to apply makeup to sharing their everyday beauty routines. It is worth noting that videos of fashion and beauty on YouTube are not specifically produced for girls.
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However, with their DIY approach and instructions on how girls should be acting or dressing, such videos have become legitimate and ready sources of information. It is also common for beauty YouTubers to provide lists of products in the information section of their videos. But how independent are these recommendations?
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