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In the Bay Area, there was a sound called mobb music, which is primarily Mike Mosley and Studio Ton, those types of people. DJ Daryl had a nice sound as well. It was all independent for the most part. A lot of those artists were just getting their first deals, like Jive with 40, Spice 1.

Mobb music [was] sinister kind of synths, handclaps, and s. Hyphy is energy. Hyphy is a lifestyle. It originated with the streets.

Hyphy - Wikipedia

Mistah F. Ghazi Shami: And as radio became corporate, it fell under the Clear Channel umbrella. There was a lot less airplay reserved for independents, and when you change the dynamic of radio, you start to change the music. You have to say those two in unison. Dre was a fascinating man. In this world today, someone becomes far greater in their past than they are in their present. Mac Dre was already huge. And this is before he went to jail. So when he came out and reinvented himself to become Thizzelle Washington, he became even huger.

When he died, [his reputation] went crazy. Through it all, Keak Da Sneak was there. Keak Da Sneak has transcended a few generations of Bay Area music. Mac Dre released the first installment in Big Von: It started off in and kicked off heavy in If you won, you got your songs played. The architect of the whole thing was Rick Rock.

Rick Rock had his hands in a little bit of everything. He really crafted the sound, you know what I mean? It's gotta have a Bay Area element. No kind of nostalgic samples really. It's an energy that touches your chakras, your energy sources. Things that automatically make you feel great and you don't know why.

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Hyphy was a great time when we had our own sound signature. I know I could sit down and make one at any time. I start at a certain tempo and give you a certain feel with the frequency itself. The emotion was in that frequency, how I go up and down with the chord range. Before it was on the radio, I would test in three clubs.

You know how some areas, they just get into their own mode of playing their own music?

The players

After Mac Dre served a five-year bid in prison from to for conspiracy to rob a bank , he established Thizz Entertainment, which is now handled by his mother Wanda Salvatto, A. Mac Wanda.

Mac Wanda: Before Mac went to prison, there was a lot of gangsta rap. But during that time he was in there, he got this better appreciation for freedom, life, fun. After those five years, all that energy and passion he was holding in—he hit the studio the day he got out. Within a few weeks, he completed another album. He started doing more upbeat rapping, and it became more like dance music. He had a way of dressing and talking about his life and what it felt like to have a good time. People started to dance like him, and then they ended up with the Thizzle dance.

I was the first person to ever ghost ride a car. And he was like, "Oh my god, man what is this? I know Lil Jon was really pushing E to bring that whole movement. But they made it fun.

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As the hyphy movement began to take hold, Mac Dre was shot and killed in Kansas City in His murder remains unsolved. Every year, there was a rumor that Mac Dre had died. Instead of trying to do stuff for other people, he was doing Bay Area music and other people were converting. There were generations of people who followed Mac Dre. He had the youth, he had the older people, and he had everybody in between. All ethnicities, all races, all backgrounds.

He had such a comprehensive fan base. Records in The label was actively pushing the hyphy movement, buying domains like hyphy. Orlando McGhee: We took footage off of YouTube, put it in a DVD, and had street teams pass it out to introduce the culture. People would get familiar. We made our own without putting a real label on it. We was over there under the Warner Bros. The whole house of Warner Bros. When a house and a record label get behind you, you on. We was on USA Today. It was national, worldwide. When Lil Jon, who's from Atlanta, noticed that songs that he produced were popular in the Bay—songs he probably didn't think would be regional anthems—he went there as a DJ and artist and then came back to Atlanta, where I was living at the time.

He had ideas about producing stuff even though he didn't invent it. E was at the forefront of the Bay Area. The marketing plan was so great that at that moment it kind of took off and skyrocketed. That was huge.

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  • We needed something to follow. This is what we do. We went [to Warner Bros. Warner Bros. We sold up, man. I was it. It was three or four noticeable and notable people and I happened to be one of them. When Warner Bros. So, whatever was being pushed to the masses, Warner Bros. Why would Warner Bros. But to further explain what hyphy was, you would need the other supporting acts.

    But like I said, why would Warner Bros. It seemed like when the money got involved, [hyphy] went away 'cause everybody felt like they were stars before they even took off. They never got together. My biggest thing was they all should have gotten together like rock bands. Rock bands get in a van, they go across the country 16 to 20 times, and then go from little bars to big arenas. We had no hyphy tour.

    It just has to work in everything else. In the early to mids, the genre of hyphy music saw a resurgence in the mainstream as a part of being a stylistic influence to an up tempo and club oriented type of mainstream hip hop known as "ratchet music," [9] which was popularized by various Los Angeles producers, including DJ Mustard. Among the local, more peripheral acts that achieved success outside of the Bay Area include Lil B , a member of the Berkeley rap group The Pack that has built a strong cult following on the Internet; the Richmond -based hip hop collective HBK Gang with individual members Iamsu!

    The song's instrumental produced by T-Minus takes major influence from hyphy music, and was a commercial success in the US—having sold 3,, copies in the US as of April —due to the meteoric popularity of the catchphrase YOLO during that time. Salvatto has also said, in a interview with Complex Media, that Drake told her how Mac Dre influenced him when he was 15 years old, and how important that was to him.

    Coined by producer J Maine , this movement has gained widespread popularity, specifically on the Internet. As well, through this movement, there have been numerous collaborations with various hyphy artists, including E As a result of the recognizably and commonality between many of DJ Mustard's chart-topping singles, a number of artists who employ production similar to his have been criticized for unoriginality and sometimes plagiarism, with some of the biggest offenders of this style rip-off including the chart-topping Iggy Azalea single, " Fancy " and " Classic Man ," the debut single by rapper Jidenna which samples "Fancy".

    In , electronic dance music EDM , which incorporated elements of southern trap music, began gaining popularity and brought wider attention to the derivative forms of trap, including hyphy, [21] as well as Jamaican Dancehall music. This so-called "EDM Trap" genre saw the use of techno, dub, and house sounds combined with the Roland TR drum samples and vocal samples typical of trap.

    The composition of the song borrows elements from crunk and hyphy songs, and Rolling Stone voted "Turn Down For What" as the second best song of , saying that, "The year's nutsiest party jam was also the perfect protest banger for a generation fed up with everything. DJ Snake brings the synapse-rattling EDM and Southern trap music; Lil Jon brings the dragon-fire holler for a hilarious, glorious, glowstick-punk fuck you.

    The success of "Turn Down for What" set the standard for Trap EDM and even Pop music in the mids, which kept the influence and legacy of hyphy music alive.

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    From Wikipedia, the free encyclopedia. This article is about the slang term and music genre. For the identically pronounced structures in fungi, see hyphae. Not to be confused with Hi-fi.

    West Coast hip hop crunk hip hop bounce G-funk. Sampler bass drums keyboard turntables rapping. Trap hip hop trap EDM. RnBass wonky. See also: This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: The Guardian. Retrieved Known as Hyphy and hailing from Oakland's Bay Area, the synth-led staccato beats represent a culture that encompasses cars, clothing, slanguage, graffiti and dances like 'going dumb' and 'ghostridin' the whip' Deriving from the word 'hyperactive,' or referring to the act of 'getting hyped,' getting excited and rowdy, Hyphy may be most syonymous with Mac Dre but the style and phrase was first coined on record by Bay legend Keak da Sneak.

    While it may be far from fledgling, it's new to mainstream music ears and thanks to artists like The Pack , Mistah Fab , E , and the late Mac Dre , it's about the most exciting offshoot seen in rap since crunk. Synthesis Network. Archived from the original on Associated Press. Hyphy was born in the cities of Oakland, Richmond, and Vallejo in the late s The movement started in the '90s and gained momentum in the early s as a response from Bay Area rappers to commercial hip-hop's ignoring of the Bay's influence.

    The Bay" he explains how the word evolved from hyper, to super hyper, to hyfee. If someone was hyphy, they were reacting spontaneously to the music.

    An Oral History of Hyphy

    Alternately, it is based heavily around partying and having as much of a good time as possible. In an interview on the Bay Area hip hop station KMEL , the definition of hyphy in the early days meant that something wild was going to go down such as a fight or some other form of violence. Sway's Universe.